At the 234th position globally, Viettel is the only brand of Vietnam and the only telecoms one of Southeast Asia listed in the 2023 rankings.
Meanwhile, e-commerce company Amazon surpassed Apple to become the world’s most valuable though its brand value fell about 15% to 299.3 billion USD this year from 350.3 billion USD in 2022.
Apple dropped to the second place as its brand value declined 16% to 297.5 billion USD.
Brand Finance, founded in 1996, is the world's leading brand valuation consultancy present in 20 countries and territories.
