Viettel is the most valuable telecoms brand in Southeast Asia and the 17th in the world, according to the latest Brand Finance Global 500.
At the 234th position globally, Viettel is the only brand of Vietnam and the only telecoms one of Southeast Asia listed in the 2023 rankings.
Apple dropped to the second place as its brand value declined 16% to 297.5 billion USD.
Brand Finance, founded in 1996, is the world's leading brand valuation consultancy present in 20 countries and territories.
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